proper practice

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Our mission is to create true desirability through meaningful transparency

... an expertise in branding, transparency and communication

TRANSPARENCY

elevate your brand towards transparency

We highlight the passion, excellence, values and authenticity of your brand and help you define your next steps towards strategic brand transparency

CONNECT WITH CONSUMERS

Connect your hidden value with today’s consumer

We analyse brand’s markets and consumers, identify each brand’s and business’ key assets and elevate their true value in front of their customers. We help you bring to life a production process that consumers connect with increasing trust and loyalty to your business

USER EXPERIENCE

Bringing choice to the modern consumer

Experts will help you connect stories behind your brand’ with your customers at the moment of purchase both online and instore

DO GOOD

Pioneering brands

We work with brands that care about doing social and environmental good and care about their process of making. We'll help you make the most of your efforts to elegantly communicate them to your customers

  “Consumers want more than just the required product information from a product's label and will be loyal to the brands that provide more detailed insight”

 

– Label insight 2016. ‘2016 Transparency ROI study’

 

WHY US?

 

Proper Practice aims to highlight and hero brand’s most valuable assets, themselves

Provenance

 

Provenance

 

By using transparency to open up the product traceability and focus on building a brand on a honest, excellent and authentic foundation of their production process, their people and their products

Trust

 

Trust

 

We craft rich visual narratives and engaging human stories that will draw in the modern consumer and build an emotional connection that aligns with their personal values

Loyalty

 

Loyalty

 

By getting to know better your end customers, opening up your brand’s story and  increasing elegant supply chain transparency is an essential competitive advantage to build customer loyalty for any businesses that do social and environmental good today

Compelling stories

 

Compelling stories

 

Brand’s communication influences consumer decisions when purchasing. We craft your passionate and engaged stories to drive the right customers to love your brand

“Consumers are placing their food dollars where their values are”

 

– Forbes 2016. 'Beyond Kimchi And Kale: How Millennial Foodies Are Challenging The Supply Chain From Farm To Table'

MEET US

 

Proper Practice is a unique consultancy built on a foundation of consumer research, market research, trend forecast, design thinking, business strategy, communication, sustainability and branding

 

Afra Quintanas
Founder and Consultant

 

Aarika Hernandez
Consultant

 

Afra Quintanas linkedin

Aarika Hernandez linkedin

 

 

CONTACT US

 

 

hello@properpractice.co

 

 

Proper practice instagram

 

NEWSLETTER

 

  News and updates

 

 

 

PARTNERS

 

Share the unique journey of people, places and materials with Provenance digital tools

 

Provenance

 

proper practice

© 2016 Proper practice

 

Provenance

 

Provenance

 

By using transparency to open up the product traceability and focus on building a brand on a honest, excellent and authentic foundation of their production process, their people and their products

Trust

 

Trust

 

We craft rich visual narratives and engaging human stories that will draw in the modern consumer and build an emotional connection that aligns with their personal values

Loyalty

 

Loyalty

 

By getting to know better your end customers, opening up your brand’s story and  increasing elegant supply chain transparency is an essential competitive advantage to build customer loyalty for any businesses that do social and environmental good today

Compelling stories

Afra Quintanas linkedin

Aarika Hernandez linkedin

 

PARTNERS

 

Share the unique journey of people, places and materials with Provenance digital tools

 

Provenance

Provenance

Trust

Loyalty

Compelling stories

Afra Quintanas linkedin

Aarika Hernandez linkedin

Provenance